In this way, All Nova aims to meet the bc data indonesia demands of livestock farmers with excellent products and services, working alongside its customers and seeking to enhance and sustain farms and national livestock farming.
Therefore, we seek to put the customer first, work with integrity, provide superior service across all our bases and use sustainable and innovative practices.
2. The Challenge
Thus, already consolidated abroad, the brand now needed to reach the Brazilian market to capture a relevant share of animal feed sales in the country, win new customers and identify regions with sales potential. To do this, it was necessary to understand the profile of Brazilian livestock and the scenario on the national market to identify the suitability of its portfolio.
With this, Líder Jr. committed to driving brand development through strategic marketing . To solve this challenge, guiding questions were asked.
What does the Brazilian livestock market say?
Who consumes the products?
Who are the competitors?
Who is the brand and what is its story?
Thus, with these responses, through a market analysis , it was possible to obtain information about customer preferences, location and needs in 3 states: Paraná, Mato Grosso and São Paulo.
Thus, organize and analyze this information, outlining the company's marketing actions in the short, medium and long term.
Finally, at the end of the project, Líder Jr. delivered a visual report containing the results of the market research and strategic plans based on the study.
3. Knowledge used in this project
3.1 Research Modeling
Initially, objectives, variables and restrictions were defined in order to guide the research and direct the information obtained in the research;
3.2 Questionnaire Application
Then, establish effective communication with the sample of interviewees in order to collect quality information;
3.3 Data Analysis
Statistical analysis with the help of software that generated visual and quantitative conclusions that guided action plans for brand positioning.
3.5 Defining Marketing Strategies
Then, through tools such as the SWOT Matrix and its intersection, it was possible to develop action plans to achieve the brand's objectives, dividing them into 4 segments: Place, Promotion, Product and People .
4. Impacts and Results
Thus, with the material prepared by Líder Jr. based on market research, All Nova has a path of strategic actions to achieve its objective of establishing itself in Brazil assertively.
It increased its reach on social media and sales , in addition to maintaining its loyal customer base.
