udiences Also May Not React Well

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For Example, A Brand Taking A Position On Whether The Earth Is Flat Wouldn’t Likely Earn Any Trust Or Broader Awareness Because That Issue Is Already Settled. Too Much Modern “thought Leadership” Falls Into This Category (Parroting What’s Already Been Said).unearned Band Wagon: This Category Includes Topics That May Be Too New For Many People To Hold Informed Opinions On, Yet A Broad Consensus Still Exists.

At The Extreme Of This Category, It’s Difficult To Differentiate netherlands phone number library Because Everyone’s Saying The Same Thing. But A Because Your Brand Hasn’t Yet Earned Authority From This Point Of View. Think Of The Number Of Companies Expounding On The Idea That Generative Ai Will Take Away Many People’s Jobs.



Wth? Unexpected Extreme: Across The X Axis, But Still At The Surprise End Of Y, Is A Category Where There’s Absolute Disagreement On A Topic (And Where Your Brand Might Be Taking A Surprising Point Of View). This Is The Situation Bud Light Found Itself In. The Company Hadn’t Consistently Communicated Devoted Support For The Lgbtq Community To Its Audiences, So The Audience Felt Surprised At Its Position.