Below you can find the valuable opinions of the authorities you have previously met through SEOzone. We are waiting for your valuable comments and predictions in the comments section below the article!
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Aleyda Solis - International SEO Consultant @Orianti I believe that in 2015, Google will focus on mobile devices and semantic search. Although 2014 has already been a very important year for mobile, there is still a long way to go in terms of app search, which started with the indexing of app content. A similar situation applies to Google's semantic search functions. We have seen the development of semantic search with search suggestions, direct answers in boxes to clear questions, carousels and voice search, but there is still a lot to do with Google's next evolution; personalized search experience, predicted results and verbal communication-based searches.
Fili Wiese - SEO Consultant & Former Google Search Quality Team Employee "I think search engine experts will realize more that Google cares a lot about the user and user experience. Thus, I think we will quickly move from being an industry obsessed with backlinks for years to User Experience Marketing (UXM). Of course, it will remain essential for search homeowner database engines and users to understand and reach your site. However, understanding users and meeting their expectations will play a key role in gaining customers and getting more traffic from organic searches. From page names to URL structures, from meta descriptions to designing user-friendly interfaces, as search engine experts progress in 2015, we need to spend more time and effort on UXM, which will make our sites more understandable and accessible, create our target audience and exceed user expectations."
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Yiğit Konur - Founder & General Manager @SEOzeo "Since 2013, I have had the opportunity to express my views in various discussions about how SEO will be every year. The general view was that it would be a year in which semantic and mobile technologies would gain importance. However, if we were to put more results-oriented things forward, I think that 2015 will be a year in which we SEO consultants will direct our orientation more towards content marketing without losing our technical perspectives. If I were to summarize my thoughts in 5 parts: 1) We will have to work hard to become sites that are really talked about and popular. In other words, the act of building links will definitely give way to link acquisition. Although the era of links that you multiplied with your own effort from various websites has passed a few years ago, thanks to Google's ruthless Penguins, users who create their own links will understand that this is not a right behavior. Now, the philosophy of link acquisition will be to create content that can really get the link (creative writing) and inform people who may want to publish it (outreach). For a more accurate approach to this topic, it is useful to review Jon's blog post .
2) The new publication list of Schema.org, which I have been trying to follow for a while, is usually reviewed towards the end of the first week of each month. When we examine all the publications that the Schema project has published since its inception, we see that it has made significant progress. When Schema becomes comprehensive enough to truly transform the entire web into structured data, I think that Google will make announcements about it - just as it openly announces the positive effects of factors such as site speed and SSL usage on rankings - and encourage webmasters to use schema. In this way, webmasters will actually be competing with each other to provide more accurate data for search engine spiders. The winners of this game will always be the search engines, and the losers will be spammer webmasters who produce poor quality content. I also recommend that you follow their blog to get information about newly announced publications on Schema.org .
3) As always, I think that websites that can provide more effective indexes for search engine spiders - in other words, projects that improve themselves in terms of crawlability - will increase their search performance. Although Google's search spiders need fewer directives day by day, being able to manage the crawl budget effectively will continue to be a valuable technique in 2015. I think that PageRank sculpting, that is, directing the flow of link values between pages to pages with high organic traffic potential, will completely lose its effect by the end of 2015. I think that Google will not leave the issue of prioritizing pages to webmasters thanks to the developing algorithms and will render efforts in vain thanks to its ability to index closed technologies such as JS/Ajax, which are frequently used for PageRank sculpting.
4) I believe that Google will seriously strengthen its semantic knowledge source , which it strengthened by purchasing the 5-year knowledge accumulation of Metaweb Inc. in 2010, not only in Knowledge Graph but also in content meaning algorithms in languages other than English, with the development it makes every day together with Freebase editors. I believe that Google, which has taken very important steps to measure content quality with its previous studies in the English language space, will use this data more effectively for countries where it cannot work on word terminology due to the language barrier.
5) Although it is emphasized in the sector that Google is working on ranking without examining the backlink data, I do not believe that a company that has been working on link processing for 17 years and has the greatest knowledge in the world in this field would throw away such data. I believe that Google will increase its competence in this area with the improvements made in the link analysis algorithms and the major Penguin updates every day. I also think that negative SEO attacks will lose their effectiveness towards the end of 2015 and that Google will conduct serious studies in this area to prevent new victims. Although Google gives webmasters the right to defend themselves with tools such as the disavow tool , it should not be forgotten that the number of webmasters who are effective enough to use this is limited.
Michael King - Freelance Consultant & Former Marketing Team Leader @iAcquire With the rapid adoption of new technologies and the web becoming heavily reliant on JavaScript, SEO is going to become a bit of a technical subject. Content Marketing will continue to be the dominant force, but experts will produce a small amount of content that is more compelling and comprehensive. If we’re lucky, brands will realize that no one cares about their product pages unless they’re actively looking to buy something. Hopefully, this will lead to more people building their websites to generate links.
Dixon Jones - Marketing Director @Majestic "We predict that in 2015, the idea of “Topical Page Rank” or keyword and site categorization will grow quite a bit among SEOs. We believe that Google is already building some kind of topicality into searches, but the SEO community doesn’t yet have the tools to recognize it. SEOs use terms like “semantic search” to describe this phenomenon, but we don’t think that’s enough to explain why Google groups a keyword under certain headings when it’s associated with a certain topic. The foundation for this prediction was laid in 2014 when we were working on our own Topical Trust Flow model. While our model doesn’t use the Page Rank algorithm (instead, we use Majestic’s own proprietary algorithm), it is based on the global exposure of links at the page level, and is a great indicator of not only Trust values but also Topic."
