.. Stories Resources Topics Research Insights Training & Education croatia phone number library Events Advertise Strategies To Convert The Content Clueless In Your Brand’s Leadership By Divya Bisht | Published: January , | High-level Strategy This Article Is Co-authored By Digital River Media Ceo Annie Murmann And Coo Jeneanne Ballos. You Diligently Developed Your Customer Personas, Carefully Selected Relevant Keywords, And Added Funny Memes To Your Content Strategy.
Presenting It To The Ceo, You Observe A Look Of Confusion. At Its Conclusion, They Clear Their Throat And Say, “this All Seems Fine, But I Don’t Know How It’s Going To Bring In $, In Sales.” Your Heart Sinks, Realizing This Executive Is “content Clueless.” Winning Over Stakeholders Who Don’t Understand How Content Marketing Makes A Meaningful Business Impact Presents A Challenge.
