Another Oracle Graduate, Mark Benioff, Popularized The Acronym In When czech republic phone number library He Launched A Little Company Called Salesforce From His San Francisco Apartment. From A Thought Leadership Perspective, You Might Consider The Book By Don Peppers And Martha Rogers,Relationships One Customer At A Time, Which Provided The Idea Of Crm As A Marketing Strategy.
As They Said In The S Edition: “[m]ore And More Companies Have Realized That Interacting With Customers Is No Longer An Option, But A Competitive Necessity. And Now They Have Questions: How Should An Interactive Company Treat Its Customers? What Objective Should A Business Set For The Interactions That Take Place At Its Site? How Can It Measure Success? Should Different Customers Be Treated Differently? Is It Sometimes Necessary To Reward Customers For Participating In Internet Dialogue?” Well, Years Later, Those Same Questions Still Get Asked.
