To become a true expert in using social media ads, check out the steps you need to take to promote Instagram stories below . Let's get started:
Before you start with your development plan, it is advisable to know the parameters recommended by the social network itself for ads in Stories. Although it is true that the platform accepts different dimensions, it always recommends that the image or video have an aspect ratio of 9:16. For images, it accepts jpg or png format . Keep list of bosnia and herzegovina whatsapp phone numbers in mind that this configuration will give it a vertical aspect typical of this section, making it look as “natural” as possible.
Videos also need to have a resolution of at least 1080 by 1080 pixels. It doesn't matter if it's an MP4 or MOV file as long as it has a maximum size of 250 MB. Another important factor is that the total playback time cannot exceed 60 minutes. If it lasts more than 10 seconds, it is divided into three or more stories before the "Continue watching" button.
Decide what you are going to announce
It is important to keep in mind that you can not only promote new content, created from scratch with an Instagram template , but you can also announce an existing story that you think has potential and that so far has not achieved the expected reach. For both the latter option and the first alternative, the process you will follow will be the same, so you will not have any major inconveniences.
Choose a publishing tool
You have two ways to do this from the app, using the Promote button , or from the Facebook Ads Manager. Check out each option:
In the app. You'll need to manage the account center as a “Creator” or “Business.” You'll also need to link it to a personal Facebook profile.
