Here’s a step-by-step breakdown of how quiz funnels work:
Attract attention: A quiz funnel typically starts with an engaging question or headline, grabbing the user’s interest. The goal is to spark curiosity and make the online quiz fun or informative, often offering something in return, like a personalized recommendation or a discount code.
Engage & segment: As users move through the quiz funnel, each question helps gather data about their needs, preferences, or challenges. For example, in an ecommerce setting, the questions might ask about personal style preferences, budget, or favorite products. This allows you to segment shoppers based on their responses.
Provide tailored results: At the list of lebanon consumer mobile number list end of the quiz funnel, users are given personalized results based on their answers. This could be product recommendations, educational content, or even a personality profile. The tailored results make users feel valued and understood, boosting trust in your brand.
Capture leads: Before showing the quiz results, many funnels include an opt-in form to capture the email address of the quiz taker. This step is crucial for building your email list and allows for follow-up marketing with personalized offers, increasing the likelihood of conversion.
Follow up with targeted offers: The data collected from quiz funnels is a goldmine for personalized marketing. Post-quiz, you can send targeted email campaigns, retarget users with personalized ads, or show specific offers that align with their quiz responses. This increases the likelihood of conversion by delivering content and offers that are highly relevant to the user.
7 quiz funnel examples to copy for your ecommerce store
Let’s see how 7 top ecommerce brands accomplished the goals above with their own quiz funnels.
1. Sephora’s hair care finder quiz funnel
Sephora’s quiz funnel is dedicated to helping visitors discover solutions for their hair problems.
Since the store carries such a wide array of hair care products, customers can easily get confused and overwhelmed. The step-by-step quiz funnel helps narrow down all those options and find the right products for them.
