In recent years, personalization has become one of the biggest trends in the world of marketing. With the vast amount of data available and the help of artificial intelligence, companies are increasingly able to create personalized campaigns on a large scale, reaching their customers more effectively.
In this article, we’ll explore how artificial intelligence is contributing to mass personalization and how businesses can leverage this technology to increase the effectiveness of their campaigns. Enjoy reading!
What is mass customization and why is it important in marketing?
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Mass personalization is the practice of creating personalized marketing experiences for a large number of individuals, based on unique data and information about each of them.
It is important in marketing because it allows mobile phone number data updated 2025 companies to communicate with their customers in a more relevant and effective way, creating a stronger and more lasting connection with the consumer.
Mass personalization can be applied across multiple channels, such as emails, online ads, websites, mobile apps, and even in-store, and can help increase customer loyalty, improve conversion rates, and increase sales.
How is artificial intelligence enabling personalization at scale ?
Artificial intelligence (AI) is revolutionizing the way businesses approach marketing and mass personalization. Previously, personalization was a strategy limited to a few specific actions, such as sending a personalized email or recommending a product based on a customer’s purchase history.
Today, thanks to AI, it is possible to personalize the entire marketing process in a scalable and effective way.
AI enables companies to collect and process large volumes of data in real time, identifying patterns and relevant information about consumer behavior. This allows companies to create detailed customer profiles and understand their preferences, needs, and desires , improving the customer experience and increasing the chances of conversion.
Mass personalization with AI involves creating targeted marketing campaigns with specific messages tailored to each customer’s characteristics. Additionally, AI enables the creation of personalized and dynamic content that automatically adapts to customer preferences in real time.
Mass personalization also has a significant impact on conversion rates. According to Epsilon , personalized campaigns have a 29% higher open rate and a 41% higher click-through rate compared to generic campaigns.
Deloitte's research has shown that mass customization can lead to an increase of up to 500% in ROI (Return on Investment).
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