The segment grouping also g

[mstaklimakhatunbd66@]

ives you a range of different size groups. The smaller groups are roughly 1/25th of your customers but the larger groups are up to 7/25ths.

These larger group sizes (but smaller than the customer grades) gives smaller and mid-sized stores more segmenting behavior to work with but without getting too fine-grained like RFM. Like I mentioned yesterday, you really want at least 200 customers in each segment. 400+ is much better.

With the Automatic Segments, even the smallest job function email database segment (the 1/25th one) should be large enough to start optimizing if you have 5,000 customers.

Eric Davis

P.S. The Automatic Segments can work with even large stores since it’s built on RFM. You’ll just be working with larger groups of customers at a time.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.