The less obvious answer is that creating an Instagram ad is the only way to link an Instagram image, story, or video to external content and drive actions such as visits, downloads, calls, registrations, etc. That is, unlike Facebook, Twitter, or LinkedIn, content published organically on Instagram cannot be linked to external content because the only activatable URL is the one in the account's bio: web addresses in the description do not link. And so, it is very difficult, based on content published on Instagram, to channel traffic to the brand's website, capture registrations, incentivize the download of a mobile application, activate reservations, or any other action.
With promoted content, yes: just choose the objective, create the ad… and pay, of course.
The answer is yes. And I'm not referring b2b email list to the different types of ads you can create, but rather to the tools to configure them. Specifically, there are two options: using the Facebook Ads campaign manager to design the ad, or promoting already published content using the Instagram app (by clicking directly on the "Promote" button and without using Facebook Ads).
But it doesn't matter. What's the difference between the two options?
With the Instagram app's Promotion tool, you can only advertise content previously published on your Instagram account . With the Facebook Ads campaign manager, you can create an ad and activate the advertising campaign without publishing the content to the account, giving you the ability to launch multiple creatives simultaneously and test which one works best.
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