Use social proof and testimonials

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Social proof is one of the most powerful elements of a successful landing page. Testimonials, customer reviews, or trust seals help build trust and credibility with visitors.

Testimonials from satisfied customers: Include quotes from customers explaining how your product or service helped solve a problem.
Reviews and ratings: If your product or service has positive reviews, display them prominently on your page.
Security seals: Show that your transactions are secure with certificates like SSL or customer protection seals.
Testing different ways to display social proof is also a good practice. A/B testing can be used to compare whether text testimonials, customer videos, or star ratings have more impact on phone number library visitor behavior.

6. Use the power of images and videos
Images and videos are powerful visual tools that can increase visitor engagement with your page. However, it’s important to use these elements strategically:

High-quality images that complement your message without overwhelming the design.
Short videos explaining your offering or demonstrating your product can be an effective way to engage users.
Testing the impact of static images versus short videos, or different types of videos, is another great use of A/B Testing . With GreatPages , you can monitor how each variation impacts user behavior and, more importantly, conversions.