Other methodologies reporting increased interest gambling data brazil include encouraging social sharing , a greater focus on transactional emails , and dynamic content based on location or other social feeds.
Personalization done right is still the preserve of a minority of companies, but the percentage of those who are working to leverage data to create more relevant content has seen a positive increase: emails sent based on individual activities have increased from 8% to 15%. Companies that adopt these methodologies agree (71%) that this leads to good or excellent performance.
On the other hand, those who carry out a segmentation -based strategy represent approximately double the standard users with excellent returns on investment.
List segmentation is a prerequisite for success because it allows companies to deliver efficient messages by dividing prospects and consumers into different groups based on distinctive factors such as location or product category to interact differently with their interests. This fundamental strategy allows marketers to move from a generalistic approach to Email Marketing to a communication channel more oriented to the measurement of individual needs.
Email automation will continue to expand for better open and click through rates. Interactive content and in general those based on gamification dynamics will become a North Star that will lead marketers to play more with their readers.
In 2018, tone of voice will also shift towards an increasingly personal approach, even in B2B contexts that have always been bent on a certain formality: asking questions and starting a conversation with your audience remains imperative to gain engagement, as is transmitting content specifically designed for your target.
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