A visitor can be considered any person who comes to your website with the aim of learning about the service/product offered by your company. They arrive at your website through different channels such as sponsored links, social networks, paid media, among others.
In order for a visitor to advance to the next stage of the funnel, content can be offered indirectly or directly, but it is important to convert them through a form: Landing page in order to exchange email, telephone and contact details in exchange for relevant content as a form of offer.
Leads
Now that you have your lead's contact information, it's time to overseas data nurture the lead. This process involves identifying content that is relevant to the customer's funnel and stage (Tofu, Mofu, and Bofu), delivering relevant and ideal content so that the customer feels comfortable moving forward in the funnel. Ideally, you should qualify these leads by region, interest, and other segmentations that allow you to determine whether or not they are ready for a sales approach.
Opportunities
Once the lead is nurtured and qualified , it becomes an opportunity for the sales team. At this point, your sales team must get in touch in order to understand the customer's stage and convert them into a customer, taking them to the final stage of the funnel.
Clients
After all the funnel steps are completed, you have a new customer. This means that their pain points have been understood and your customer has chosen you as a business partner.
It's time to focus on retaining this customer and providing care to encourage new purchases, new business and future referrals . And this is a continuous improvement task for your team.
Now that you understand how the sales funnel works and how to define it for the success of your inbound marketing strategies , why not get started now? Count on us to support you in developing a killer customer acquisition strategy, talk to us .
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