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在高流量期间，缓慢或难以导航的页面可能会导致高跳出率。 针对移动设备进行优化： 2023 年黑色星期五，54% 的在线订单是在移动设备上完成的，感恩节当天这一比例为 59%。确保您的主页、产品页面和结账流程对移动用户反应灵敏。 18. 优化结账流程 由于复杂的结账流程而导致销售损失是您的商店遇到的最糟糕的事情（夸张地说）。 以下是一些改善结帐流程的深刻建议： 通过减少用户完成订单前的步骤来简化结账流程 推出交叉销售、追加销售和售后追加销售优惠 启用访客结账模式，方便不购买 提供多种支付方式，包括一键式解决方案，例如 Shop Pay（Shopify）、Google Pay 和 Apple Pay。


通过聊天小部件提供实时支持，以即时解决问题 在整个结账过程中提供清晰易 马来电话号码 读的说明 为了消除用户摩擦，提供“先买后付”（BNPL）选项，例如针对大件商品的 Klarna 和 PayPal Pay in 3 例如， ASOS通过 PayPal 提供分期付款，并将其显示在产品页面上以鼓励客户结账。 截图显示 ASOS 提供分期付款选项 19. 使用推荐营销和忠诚度计划 节日季是激活推荐和忠诚度计划的最佳时机，可以更轻松地吸引新客户并加深与现有客户的互动 方法如下： 实施推荐计划：将新老客户转变为品牌大使。




提供独家折扣或奖励等激励措施，鼓励客户在不增加广告支出的情况下为您的网站带来流量。 改善您的忠诚度计划：为忠诚客户提供更多参与的理由。例如，允许会员用积分兑换专属黑色星期五/网络星期一折扣，让他们感到自己受到重视。每一个小小的激励措施都有帮助。 黑色星期五后

[xylanth]

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[xylanth]

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