Key performance indicators of advertising

mouakter11 · Post by **mouakter11** » Sat Apr 05, 2025 5:48 am

These are metrics that help measure the effectiveness of advertising campaigns. They provide an objective picture of how the audience is responding and allow you to make adjustments to improve results.

For marketers
CR
CR (Conversion Rate) — the conversion rate is the percentage of chinese thailand data website or landing page visitors who have completed the target action (conversion). The target action can be a purchase, registration, subscription to a newsletter, filling out a form, etc.

For example, an online store was visited by 1000 people, 50 of them made a purchase. Then CR = (50 / 1000) * 100% = 5%. This means that 5% of visitors became buyers.

CTR
CTR (Click-Through Rate) is the click-through rate — the share of users who clicked on your ad, banner or link, relative to the total number of impressions. A high CTR means that the ad is interesting and relevant.

CTR = (Number of clicks / Number of impressions) * 100%

For example, your ad was shown 5000 times, 200 people clicked on it. It turns out that CTR = (200 / 5000) * 100% = 4%.

The average CTR for most advertising campaigns (especially in contextual advertising) ranges from 0.5% to 3%.

CPC
CPC (Cost Per Click) — the price per click — the amount you pay for each click on your ad. Helps control the cost of traffic and evaluate the economic efficiency of advertising channels.

CPC = Total advertising costs / Number of clicks

Let's imagine that 1000 rubles were spent on advertising and we received 500 clicks.

As a result, CPC = 1000/500 = 2 rubles per click.

At Stik agency, we don’t wait for the end of the advertising period to draw a beautiful report, but if necessary, we promptly make changes to advertising campaigns to improve performance.
CPA and CPL
CPA (Cost Per Action) — the price per action — the amount you pay for each target action, such as purchasing a product, registering for an event, downloading a file. Helps estimate the cost of attracting users who have performed specific actions that generate profit.