The Your Therapy Source Case

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Adopting ActiveCampaign CRM was a game-changer for McCrindle. With this solution, the agency was able to implement tailored CRM reports, providing a clear and detailed overview of the sales cycle. Our team can now analyze data from different perspectives: by pipeline, product, product family, or even at the individual level, providing a whatsapp number list better understanding of the customer journey.


Your Therapy Source is an online resource provider dedicated to healthcare professionals, such as physical and occupational therapists, as well as educators and parents. Founded by Margaret, the company initially grew through blogging and emailing, although analytics of these activities were somewhat limited.

However, as Your Therapy Source grew, they felt the need for a deeper understanding of the impact of marketing campaigns.

But fortunately, thanks to the introduction of ActiveCampaign and its marketing dashboard, Margaret has gained unprecedented clarity on the results of her efforts. She can now quantify the benefits generated by each email and automated action, establishing a direct link between her hard work in email marketing and ROI.