Google and its ecosystem of certified partners

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To facilitate Meridian adoption , Google has launched a certified partner program in collaboration with more than 20 measurement firms. These partners have been trained to help brands implement the model effectively and extract maximum value from their data.

This program is key because not all companies phone number library the internal resources to develop Marketing Mix Modeling models . With the help of these partners, more businesses will be able to access advanced tools without the need for large investments in technology or specialized talent.

Google has also made Meridian 's source code available on GitHub , allowing any company or researcher to adapt it to their specific needs. This reinforces the trend toward more data-driven marketing , where transparency and flexibility are essential.