Adam Left-Xt4g9VbMljE-unsplash
A study found that 61% of brazil phone numbers consumers in the 18 to 34 age group have been convinced to buy something by a digital influencer. Consumers trust others to review products more than brands that say their products are great. It's simple modern human instinct.
But before we decide to buy, let’s take a look at what influencers can do to get your brand noticed. They’re a great way to reach new audiences, and you don’t have to spend hundreds of dollars on Google or Facebook campaigns.
Instead, consider partnering with micro-influencers in your industry. They don’t have a huge following, but they often have higher engagement numbers and their fan bases receive high recommendations.
You don't have to send them free products - you can use their services in other ways. After all, influencers are great content creators, so if they know your audience better than you do (which is basically their full-time job), work with them to create relevant content that will stick.
6. Use retargeting to get noticed
People who see you once may not remember you in a few weeks unless it's really great content.
The key is to stay visible — in a good way, of course. Post consistently. Social media platforms are one way to do that, but retargeting takes it a step further. With this method, you're engaging with people who left you an email address or put something in their cart but never checked out. You can do this via email or with targeted social media or Google Ads.
And that gives you six powerful tools on your journey to brand awareness. Mix and match what suits your budget and target audience, and turn those strangers into brand advocates.
