SEO on-page measures include the user interface and the user experience

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The user interface is abbreviated to UI. It is essentially the appearance of the website. The old saying that first impressions count also applies online. If a website appears appealing at first glance, there is a good chance that visitors will stay on the site for a while. You benefit from a longer stay in two ways. Firstly, there is a chance that visitors will perform the desired interactions. This could be subscribing to your newsletter or completing a purchase. Secondly, Google considers longer visit times to be a positive quality feature.

UI

But how do you get site visitors to stay longer? To do this, you need to offer paytm data them interesting content with added value. Users should be enthusiastic about your content. That's why you absolutely need a few graphic elements. In addition to traditional photos, diagrams and tables are always welcome because they provide a quick overview. You should also divide longer texts into numerous sections. These should, if possible, have meaningful headings. Lists also provide a better overview. Highlighting or individual text passages in bold is very interesting. When designing your website, you should always remember that users are always very impatient. They usually just skim the text to get to the information they want as quickly as possible.



User experience, or UX, is all about functionality. Menus are particularly important in this area. Both the main menu at the top or side of the page and the footer menu at the bottom of the page should be filled with all the important links. Navigation to the individual subpages or to any blog articles should be as simple and self-explanatory as possible. Breadcrumbs are very popular. They are essentially small menus that always lead back to the home page. If a visitor gets completely lost in the complex page structure, they can always use the breadcrumbs to find their way back to the starting point. This somewhat strange name was copied from the fairy tale Hansel and Gretel. The two children also scattered breadcrumbs in the forest because they wanted to use them to find their way home.