You can also leverage your blog and social mia comments.

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Highlight all the highlights to show that your brand is generous and not just about sal. Continue to provide the same value throughout the welcome campaign. You can then move your subscribers to another drip sequence like the one below. Informational/ucational Emails Consumers are really hungry for information. We live in a DIY culture. A don't we? People want to know how to do things themselv. They also like statistics. A facts. A and anecdot. Think of an informational or ucational drip campaign this way You want your subscribers to have the most interting information to share at their next dinner party.

Make them the smartt people in the room. Again. A consider the qutions you receive from your existing customers. We like to do rearch on Quora. Find qutions that generate high engagement within your industry. Create whatsapp data your own article on that topic. A then email it to your subscribers. You could even write a very long text. A divide it into sections. A and incorporate each part into your drip fe. This would create a conversational and relevant flow. Drip emails of support This type of drip email campaign is dign to encourage consumers to purchase your product or service.

The first email can addrs one or two pain points. A and the second can addrs a key benefit of your product or service. Continue reading in subsequent emails by dcribing additional benefits. A sharing helpful information. A and even explaining case studi. In the final email. A offer a coupon or other offer your subscribers can't refuse. Inspiring/Inactive Emails Marketing profsionals sometim feel like cheerleaders. There's no gentler way to put it. You may ne to pull out the pom-poms and megaphon to bring back people who haven't been active in your emails lately. Perhaps they're deleting your emails without reading them or not clicking on them.