A must-read for new email newsletter managers! How to create a distribution schedule
Table of Contents
1Who is the reader?
2Decide on the content
3Decide on your distribution goals
4Create a delivery schedule
4.1Creating a distribution schedule: Part 1: Write out your confirmed plans
4.2Part 2: Creating a streaming schedule: Write out content related to your plans
4.3How to Create a Distribution Schedule: Part 3: Consider petroleum manufacturers email lists the frequency of announcements for content related to your plans
4.4Creating a distribution schedule part 4: Write out the outline of the content for each distribution date
4.5Broadcasting schedule creation part 5: Review the schedule
5About the "trial and error" method
6Streaming Tips
6.1Distribution Tip: Distributing to specific "readers"
6.2Distribution Tip: Can I distribute content I've distributed before?
6.3Distribution Tip: How often should you distribute "regularly"?
7lastly
Unlike personal email correspondence, email newsletters are sent to thousands, tens of thousands, or even more readers. You may have subscribed to many email newsletters, but this is your first time sending one. Are you unsure where to start? Why not start by creating a distribution schedule? Here we will introduce "How to create an email newsletter distribution schedule".
Who is the reader?
Before you start creating a distribution schedule, start by defining your email newsletter readers. By defining who you want to reach and what their interests are, you can make your plans more smoothly and easily.
Do you have a list of recipients or e-mail newsletter subscribers? If you already have one, first define how the list was created by the collection method. Classify by scene, such as exhibition, website registration, business card exchange, etc. This classification will help you understand the needs and characteristics of your readers. If classification is possible other than by collection method, do the same. If there are groups with similar needs or characteristics in the list, create a specific "reader" group.
Clarifying the classification of your target readers in this way will help you choose your approach and the words you use in your email newsletter. If your list is in the preparation stage and you are planning to build it from now on, think about who the readers you want to target are. What kind of articles would they "want to read"? Information about a new product? Information about how to use the product? Just imagine it.
Decide on the content
Next, think about what you want to communicate to the reader. That communication is the content. What are your email newsletter readers expecting, what information are they waiting for? Write it down. From that list, select and combine content that suits the "reader." Rather than blindly sending out information, you can increase the reader's interest and curiosity by selecting and delivering content that matches the reader's expectations.
Content examples
* New product "xxxx"
* Main product "△△△△△"
* Exhibitor information for upcoming exhibition "○○○○"
* Post-event report of a past event
* News release
* End-of-year special campaign information
* Support information
What content do you want to share with your readers right now? If the exhibition is about to begin, the most important information you want to convey would be information about your participation in the exhibition, and if the deadline is approaching, it may be campaign information. Who do you want to communicate to and what? What are their expectations? Is there any valuable content? Will they gain any benefits from subscribing to your e-mail newsletter? Keep these things in mind when deciding on your content.
Decide on your distribution goals
Decide the goal you want to achieve by sending your newsletter. Is it to raise awareness of your product? Is it for sales promotion? Are you hoping to increase the number of event participants? Some people may think, "I want to achieve everything!", but first, try to decide one goal for each newsletter. Select content that suits your "readers", set a goal, and send out your newsletter. Then, look at the results and use them to improve your next newsletter. It is important to accumulate "trial and error". This accumulation will lead to information dissemination that readers will not tire of.
