When emails end up in the spam folder, it means that the sender's reputation has dropped and it is necessary to intervene to remedy this situation.
At some point, we’ve all had a campaign that didn’t work properly and email open rates were very low, but it’s often difficult to understand why this happens. The good news is that you can implement strategies or follow best practices to avoid ending up in spam and increase the effectiveness of your campaigns.
What is spam?
So what is spam? Spam is an email that is deemed unsafe by your email provider and is therefore placed in your junk folder.
Spam emails are often emails for which the user has not afghanistan whatsapp number data 5 million expressed any consent, and therefore has not consented to receiving those communications or has asked to receive communications that are different from those that ended up in his or her email inbox.
Spam is one of the activities that a user finds most annoying, especially when the emails are insistent and disturb him in his private spaces. For this reason, it is important that companies that carry out email marketing activities keep as far away as possible from this practice.
To check if your emails end up in spam you need to monitor your email deliverability : this figure must be as high as possible as it is inversely proportional to spam reports.
Definition of Spam
According to the famous Treccani dictionary , the term spam indicates an “ unwanted e-mail message, especially of an advertising nature”.
Origin of the term spam
The term spam was first used in the early 1970s, but not in the technological field. In those years, an advert was aired that was set in an inn where a waitress continuously offered dishes based on SPAM, a canned meat that had spread in the post-war period especially in Great Britain. It is therefore not an acronym, but an abbreviation of the words spiced and ham (spiced pork) that gave birth to the name of the brand.
From this sketch a parallel was born with junk mail. Like the communications received in the mailbox, this type of advertising was also annoying and unsolicited.
Spam in Email Marketing: Here's Why It's Hurting Your Campaigns
Email marketing is one of the most effective marketing tools for your business, but if the communications you send end up in spam, this benefit is almost useless.
It is therefore essential to understand why emails end up in the spam folder, and consequently what are the best practices to overcome the problem.
Why do emails end up in spam?
Before finding out how to avoid ending up in spam, it is important to understand why emails end up in spam. There are two main reasons:
in the first case the user recognizes a specific message as unsolicited and therefore decides to report it as unwanted. This circumstance could occur if you have sent, for example, an excessive number of communications;
in the second case, it is the email service provider that detects something suspicious and, through the antispam filter, automatically adds your emails to the junk mail.
Today, software is able to recognize user habits and automate the transfer of emails to spam. For this reason, there is a risk that communications end up in these folders even by mistake. How can we overcome this problem and increase the opening rate ?
Privacy and spam filters
It may happen that a user, even though interested in a product/service, receives an email without having explicitly given their consent to receive communications and, for this reason, reports the email as spam. We remind you that to comply with the GDPR it is necessary for the user to give consent to receive emails, not respecting this rule is the worst way to carry out email marketing activities . To verify that the contacts in your email database are true, you can use the opt-in verification , in order to be sure that the email addresses are not fake and that the user has actually given permission to send them communications via email.
