In this article:
Why should you use different types of emails?
Marketing Emails
Welcome Email
Newsletter
Communication email
Lead nurturing emails
Special Offer Emails
Birthday Email
Reactivation Email
Abandoned Cart Email
Transactional Emails
Subscription confirmation email
Free Trial Expiration Email
Premium Subscription Confirmation Email
Unsubscribe email
Order confirmation email
Order and shipping status emails
Key points
Why should you use different types of emails?
When we talk about “ email marketing ,” we often think of messages that only increase sales. However, readers quickly tire of brands that bombard them with special offers. To keep customers interested, every business needs different types of emails in their strategy. Some of these messages should sell or generate interest in your product, others should create an exceptional experience for the user. There are mainly two groups of emails that leverage these goals: marketing emails and transactional emails.
Marketing Emails
The cornerstone of this type of email is promotional emails. Any campaign that estonia phone number library aims to motivate a subscriber to complete a purchase or try a service is a promotional or marketing email. Aside from that, marketing emails are essential for building customer relationships, nurturing leads, educating customers, and more. Let’s take a look at all the types of marketing emails you might encounter.
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Welcome Email
Welcome emails are an introduction to your brand for a new subscriber. Often, the open rates for these emails are the highest of all types of marketing emails, so your goal is to benefit from increased attention, and introduce your brand to new customers.
Make your brand, key features, and mission clear to your subscribers. You can also provide them with a short guide on how to use your product in text, videos, a link to the knowledge base, or even by scheduling a consultation with your manager.
Redbubble blew us away with their warm welcome email. The company creates an atmosphere of fun and creativity right from the start. In addition to greeting new members, the message briefly educates newbies on how to use the service, encourages artists to sell their work on the platform, and invites subscribers to browse popular categories on the website.
