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E-commerce has become a wonderful bc data mexico package alternative to revive the economy and meet the needs of consumers. That's why, if you haven't done so yet: it's time to learn how to create an online store!
The measures implemented by governments to prevent the spread of the virus led thousands of consumers to completely change their shopping habits and generate unexpected demand in e-commerce.
Current situation of e-commerce in Latin America
The countries with the most online sales are ranked as follows:
Brazil, which surpassed USD 10 billion through e-commerce platforms.
Mexico, which has had exponential growth in the last 10 years with rates greater than 30%.
Colombia, which is now positioned as the third country with potential in e-commerce and has had a boost of USD 7 billion.
Chile, which is the creator of the retail model and has the market with the highest per capita sales in e-commerce in the region.
And, of course, Peru, which is the country that has had the greatest growth in e-commerce platforms with rates of 30%. With the arrival of the pandemic, e-commerce in Peru had up to a 400% increase , according to statements by the president of the Peruvian Chamber of Electronic Commerce (Capece), Helmut Cáceda.
how to make a free online store
Challenges and opportunities of e-commerce in times of pandemic
The reality is that the pandemic has hit the economy of many companies. Today, a high percentage of people are looking for value for money , that is, they want to get or obtain the best alternative with the budget they have. That is why when it comes to buying, options that offer savings or promotions take precedence.
This is how each business has had to re-evaluate its strategies and opportunities, in light of new consumer habits and users' budgets. The vectors where the greatest possibilities for growth have been found are:
Home: With remote work, consumers want to be comfortable in their homes and are looking for desks, furniture, decor, etc. They also want to have new appliances and entertainment like TVs.
Nutrition: The pandemic has encouraged the preparation of healthy meals at home, hydration and, of course, physical activity.
Delivery: Many consumers are now opting for delivery to avoid going out to public places.
Older adults: People over 45 years old have been taking part in the use of e-commerce more, as they are the ones who are most afraid of leaving their homes.
But if your business doesn't fit into any of these categories, don't worry! It doesn't mean you're losing relevance, quite the opposite: it's a challenge for you to apply new strategies that allow you to attract those potential clients with needs that no one has yet met.
6 steps to learn how to create an online store
Define the KPIs : It is important that you establish the objectives that you want to achieve with your online store, in order to then know their performance.
Evaluate growth projection: With the implementation of e-commerce, evaluate how quickly your business can grow.
Identify costs: These don't end with the e-commerce platform. You should also map out the costs of maintenance, upgrades , new features, etc.
Design the user experience : execute the user interaction strategy with the online store platform.
Develop an e-commerce plan: Many companies believe that because they have a platform, they don't need a marketing strategy. Remember that the virtual world has other implications and indicators, and here, content will help you attract more traffic.
Define a responsible team: As with any project, it is key to establish how many people will work in the technology and marketing areas. But, above all, who will be responsible for each activity.
How an online store works
Which platform to choose for our e-commerce?
Once you have identified the functionality of the e-commerce, the cost of the investment and the plan to be carried out, it is time to choose the type of platform. Before doing so, consider the following points:
Build your own platform: who will develop it? Do you have a technology team for it? These are some of the questions you need to answer at this point.
You can also opt for a traditional platform: another alternative to consider is paying an annual license for a platform. It's much easier! And the technology team will work on it.
Open Source Platform: In these cases, you do not pay for an annual license, but rather an investment in development to customize the platform for content upgrades.
SAAS Platform: obtained on the Open Source platform with a monthly fee that covers the cost of the server, maintenance and security.
As you can see, it is important that you define the type of technology you will use, whether it will be open source, whether you will acquire a software service or whether you will hire a company to help you develop the e-commerce of your dreams.
Habits have definitely changed and most users make their purchases online. Do you want to digitalize your brand for next year? We invite you to contact us and receive free advice.
