The reality is that many stores, too many, I would say, include certain bad habits when making their online sales. Sometimes, habits as annoying as arriving at the checkout of your purchase to find the discouraging news that what initially seemed like a bargain turns out to be more expensive than it initially seemed .
angry
Abandoned sales
Many online users abandon their shopping carts because of the “surprise charges” that are included in the last step of making our purchases. Costs that range from VAT on products to home delivery charges.
know-not-know-it
Among the many other reasons why most shoppers abandon their shopping carts include:
They do not want to register their personal data
The payment method you wish to use to purchase your products is not available.
The purchase to be made does not apply for “free shipping”
They find a better price elsewhere
The customer comes first
This brings us to the moment of advising you on 5 effective measures to transform a good purchasing experience for the user into your best letter of introduction when selling online:
Clear information . Without a doubt, this is the number one tip for getting visitors, not only customers, but also those who in turn could become customers who attract more visitors. Clear information about your products and prices will give your online store an excellent image, showing oman whatsapp number data that your sales intentions are clear and reliable.
Free shipping . Certainly the word “free” carries, implicitly, a rather attractive power of attraction. If we take into account that the cost of shipping is one of the main discouraging factors when the user decides to become a customer, offering free shipping on the purchase of certain products turns out to be an effective way to increase your sales.
Another option is to include, in a very discreet way, the cost of shipping within the price of your products.
Email marketing . Recovering a sale, which was initially lost, is essential to achieving the sale of any type of product/service. With the help of a personalized email, you can get a customer who has abandoned their online purchase at the last minute to reconsider their action by sending them an email including a better offer than the one they initially rejected.
Limited time offer . If someone is searching for something on the web and lands on your website, they are most likely interested in buying your product. By showing this person an impressive offer, they will definitely stop searching. For this, you can use an exit pop-up that appears just at the moment when the user is about to leave your online store .
User Experience . You can optimize your users’ experience by not forcing them to create an account to visit or purchase from your website. You can also offer multiple payment methods and give them the option to create a gift registry . The point of this tip is to provide the customer with the tools they need to make a purchase on your site without any problems.
