Whether it’s OpenAI, Perplexity or Copilot, buyers are turning to AI agents to surface, compare and evaluate vendors. These systems aren’t just pulling data. They’re ranking, filtering and recommending based on inferred quality, clarity and intent.
That means:
High-confidence content gets indexed, validated and recommended.
High-trust signals influence model weighting and user confidence in summaries.
Low-ACT brands become invisible — regardless of actual capability.
In this AI-mediated discovery layer, your ACT posture is your new SEO. If your message is inconsistent, your proof points are weak or your language signals manipulation or misalignment, AI will downgrade you — not out of malice, but because it is trained to protect users.
Dig deeper: AI tools are rewriting the B2B buying process in real time
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