ComScore determined through drawing

[hasa200mim0221]

[62] Digital media continues to rapidly grow. While the marketing budgets are expanding, traditional media is declining.[63] Digital media helps brands reach consumers to engage with their product or service in a personalized way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement.[64] Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.


Prioritizing clicksPrioritizing clicks refers to display click ads, although cocos islands keeling email list 150000 contact leads advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads is relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements.[64]Balancing search and displayBalancing search and display for digital display ads is important.



marketers tend to look at the last search and attribute all of the effectiveness of this. This, in turn, disregards other marketing efforts, which establish brand value within the consumer's mind. on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search.[64] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page.