Table of contents
What is digital analytics?
The best tools for measuring data
What can we measure?
Conclusions
What is digital analytics?
Digital analytics is the process of collecting, measuring and analysing argentina phone number library data to understand and optimise its performance. It helps you better understand your visitors and offer them a better user experience, which should then translate into better conversion rates.
Because understanding how your visitors interact with your content, knowing what attracts them or what makes them leave your website is very valuable data and information that, correctly interpreted, will allow you to better understand your business and implement improvements to optimize it.
The best tools for measuring data
Google Analytics 4 and Google Tag Manager. Don't make things any more complicated. They are free and are useful for 90% of companies that want to analyse everything that happens on their website.
Thanks to Google Analytics 4 (GA4) you can perform an in-depth analysis of what is happening on your website, whether it is a blog, a corporate website or an e-commerce site. In addition, it integrates with other measurement tools such as Google Search Console or Google Ads (if you do SEM advertising), which allows you to monitor a wealth of data.
On the other hand, Google Tag Manager (GTM) is a tag management system that will allow you to add tracking codes to your website in a fairly simplified way, helping you in the collection of advanced data, such as the implementation of tracking and remarketing pixels.
By combining these analytical tools, you will have very valuable information to analyze later. But what kind of information are we talking about?
What can we measure?
Well, practically everything. From the origin of the traffic that reaches our website (organic, paid, via social networks, directly...), through the type of device, the location, the events that users perform within the website (scroll, clicks on buttons, navigation through pages, permanence...) to conversions and marketing funnels. There are so many things that I invite you to visit GA4 and take a look for yourself. It has a free demo account with information from the Google online store, with real data to be able to see and analyze live.
Beyond these initial standard reports, GA4 allows us to generate customized reports , delving into what interests us most for our business. For example, if you have an e-commerce and you are interested in knowing the sales funnel, you can have it. And it will also allow you to know what the leak points are and where they occur, so that you can take measures to improve.
