Revenue streams on the business model canvas
What will be the cash flow generated by each market segment? How much are customers willing to pay for the products and services we offer? We must answer these questions to know how and when we will be bringing money into our business.
It is also necessary to know what customers value about our value armenia phone number library in order to set prices correctly, establish payment mechanisms appropriate to each market segment and control which ones generate the most income.
In general, business models tend to have two main sources of income : one-time payments and recurring payments. Establishing a source of income focused on the second case (recurring) will make it much easier to control and manage the income flow, and will also lead to greater customer loyalty.
Let's see some examples:
Punctual payments
Sale of physical products: books, toys, clothes…
Licensing, where the use of intellectual property is permitted in exchange for payment.
Brokerage through intermediation, such as in the case of real estate agencies when they participate in the purchase and sale of a property.
Recurring payments
Subscription fees: gyms, cloud services…
Pay per use: When you use a service, you pay.
As you can see, depending on the value proposition of your business, you will have one type of income source or another. And be careful, they are not exclusive ; you can have several models depending on each customer segment. You could have a type of customer who is subscribed to your product/service and at the same time another segment that only buys it occasionally when they need it.
