Be sure to adjust the language of the content you produce to the persona you want to attract. This alignment will help you be more effective in digital marketing for therapists.
Facebook page for therapist
Many people use social media chinese overseas america database express their complaints and concerns and they seek guidance, even if it is not from professionals, to heal the pain that disturbs their hearts and souls.
They share dreams, emotional phrases, indirect messages and famous quotes all the time.
There is also the possibility of you having an active profile within the thematic groups on Facebook.
These collectives are extremely useful spaces to reach an audience that depends on the services you have to offer.
Be empathetic, gentle and always present and you will have a high demand for your therapies. Also consider the existence of Facebook groups for the problems you treat and those that are regional, within the city or neighborhood where you work.
Instagram for therapists
This social network feeds people with an ideal of a perfect life. Know this before designing a strategy to act on it.
Digital marketing for therapists on Instagram needs to follow a publishing schedule, must mix video and image content, and must convey the benefits that each patient intends to achieve with the treatment.
People will interact with your content and you need to respond and guide them in the best way possible. Never leave a question or comment without a response for too long, this will discourage your audience and reduce the distribution of your material.
YouTube channel for therapist
Unlike blogs/websites and other social networks, people access YouTube with the aim of listening to an explanation or chat about a specific topic.
Having an active channel on this platform shows your audience how you approach each topic and they will also be able to evaluate your knowledge about it and, consequently, understand your authority on the subject.
Establish a visual language, choose topics that are part of the area in which you want to stand out professionally and have a publication frequency.
These points above are some of the essentials to be successful on the platform.
Explore video explanations
Have you ever heard of evergreen content ? This is material, whether in the form of video or text, that is always useful to a user and will constantly generate business.
The best way to take advantage of this strategy on YouTube when doing digital marketing for therapists is to explain some essential details of the field.
Let's assume that you work in couples therapy, then it's worth creating a video explaining: how couples therapy works or what are the benefits that couples therapy provides.
Understand that the guidelines are strategic to add value to the work and arouse the user's curiosity in doing a session with you.
Here you need to create a complete content strategy based on your personas’ consumer journey. If you don’t know where to start, get in touch and talk to our team.
It is recommended to create video materials that respect the language of the platform on which they will be displayed. For example, YouTube, TikTok, Instagram, Facebook, Snapchat. It can be the same core content, but with adapted editing and formats. This approach will help you better engage the audience in each location.
Offer initial support via WhatsApp
In the past, people liked to go to a store before making a new purchase or order. Time has passed and this experience now happens over the phone.
Once again, an evolution came and emails, SMSs and contact forms appeared, until now WhatsApp has transformed this relationship.
Don't leave WhatsApp support out of your digital marketing strategy to promote your therapeutic work. The app is available on almost all cell phones and enables easy communication between companies and consumers.
Leaving an app icon on your website or a link on social media will make it easier for a potential consumer/client to contact you directly.
Create a rule for automatic responses and initial questions to make it easier to address the main questions.
We carried out several tests with clients in the service sector and the conversion rate increased significantly after adopting the use of this application.
People use the internet to find a particular therapy
People use the internet to find a particular therapy
What are the main benefits of digital marketing for therapists?
I couldn’t end this text without making a short list of the benefits of exploring digital marketing for therapists. So, take note:
Generates visibility – Helps promote your services to acquaintances and strangers on their online journeys
– People are online looking for solutions to solve their various problems. With a good strategy, you will appear during these searches and will be important in their decision.
Generates new partnerships – With the visibility gained, other companies will want to partner with yours to present their work to employees and customers.
Brand building – Online marketing is known to be a cheaper solution than offline and fully measurable. It is the most recommended way to build a brand that generates real value for your customers.
Allows you to compete with the biggest companies – Even if you are a recent graduate in therapy, digital marketing allows you to compete with other larger and more famous practices. It all depends on the alignment with the user journey and the strategy adopted.
Build your authority on the subject – We must not forget that behind every therapy there is a qualified professional in the subject, but not everyone knows them. By adopting an online promotion strategy, you become a reference on the topics covered and can be invited to lectures and conferences.
I believe I have managed to show here in detail the importance of a digital marketing strategy for therapists and how it will attract visibility and new business for you.
Define a strategy and monitor the evolution of metrics monthly to know if you are on the right track or if you will need to make specific adjustments.
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