Since email marketing generates 40 times more leads than social media , it is one of the most effective ways to improve conversion rates. All in all, your email design is a very important thing that you cannot overlook.
But how can you create email and newsletter designs that are visually appealing and packed with useful content?
In this guide, we'll look at the most important elements of good email design. And we'll also talk about the types of visual elements you can use to improve your email marketing campaigns.
8 essential elements of your email design
Start your design process by creating an email template . This will serve as the basis for your mass mailings. Create two or three south africa company email list templates to use for different types of messages .
Your templates should include the following elements:
1. Email header
The design of your email header is the first thing your readers will see, so it should be attractive and eye-catching.
Designing an email header is easy, the first thing you need to do is include your brand logo in the foreground so there is no doubt who is sending the email. You should also briefly state what to expect from the content of the email, a great way to entice recipients to continue reading.
When creating your email template design , be sure to leave room for a header. The header doesn't need to change very often, so one or two designs should be enough.
2. Brand colors
Your brand identity is what makes you stand out in your industry and among your competitors. Your brand logo, colors, fonts (more on this in the next point), and your tone are all part of your identity and should be taken into account when designing each email. There is room for maneuver with colors, but the palette should be as consistent with your brand as possible.
