Our customers’ motivations, their understanding of what we do and why it is important to them, are at the core of all our efforts. Therefore, it is absolutely essential that rwanda business email list we know what their journey is like, especially if we want to influence it.
Having a customer journey map will help you understand all the possible action steps your customers can take in relation to your brand. There are a lot of moving parts and things to consider, so let’s start by diving into why it’s important to have a customer journey map.
The value of a customer journey map
You may think you know your customers like the back of your hand. But you still need to clearly identify the possible paths they take. Doing so can ensure you're covering all bases and help you uncover some unknowns you may not be aware of. And not only that, but it can help create a better customer experience , which we all know leads to a more harmonious relationship.
