These small text files, which are omnipresent on online platforms, play a crucial role in our browsing experience .
The use of website cookies has become essential to personalize your online experience.
Recently, website cookies have attracted more and more attention from Internet users .
It’s impossible to miss them when surfing the web. These famous pop-ups asking you:
“ Do you accept cookies from this website? ”
A question that may have surprised you, especially if you think of the cookies from your favorite bakery
But what exactly are website cookies and why are they essential to the operation of your site?
Dive into the fascinating world of website cookies with our Axeptio agency to understand how they work and their importance in personalizing the user experience.
What is a website cookie?
A website cookie is a small text file placed by the website visited by the Internet user (first-party cookie) or by another site (third-party cookie) on the Internet user's browser.
This file is associated with a browser and a device (computer, phone, tablet).
This file is automatically sent back to the server on your next visits to the same site with the same device, reminding it of your preferences and previous actions.
Two types of website cookies
Types of website cookies
Cookies used on websites fall into two categories:
Internal cookies or proprietary cookies (first party cookies): these cookies are created and placed directly by the website you are visiting. They allow the site to remember your information and preferences for its proper functioning.
Third-party cookies : they are placed by external sites (Google Ads, Meta, Pinterest), they are used for the creation of advertising audiences and remarketing
1) Proprietary cookies necessary for the proper functioning of the site
First-party cookies are essential for the proper functioning of the site. They enable actions such as logging into your account or remembering items in your shopping cart.
Imagine without them you would have to log in again every time you view a new post on Facebook, or you would have lost your cart when leaving Amazon
Main uses of first party cookies:
First party cookies may store:
information about the user sessions after session (number of days since the first session, language of the page)
the user's consent (e.g.: by integrating Axeptio, we place first-party cookies to store the user's consent)
session identifiers specific to the browser used
How exactly does the server store internal cookies?
How cookies work: diagram of how cookies work
When you first connect to a website with your cell phone, the website server will send a text file that will be stored on your cell phone's browser .
he browser will again send this file to the server which will take into africa mobile whatsapp number account the information sent: preferred language, last article consulted.
It's like a summary sheet for a celebrity who arrives at a prestigious hotel: stays regularly for the colors, prefers rooms with a view of the Saint-Laurent, hates flowers.
Similarly, the cookie remembers your choices and preferences to provide you with a tailored experience on subsequent visits to the site. It may retain information such as your login ID, language settings, and even the contents of your shopping cart.
So, every time you come back, the site can instantly adapt to your tastes and requirements, without you having to re-enter this information.
