SEO strategy gif
That's good, your SEO strategy starts here! On the menu today of the guide africa whatsapp number produced by our SEO agency in Montreal , strategic session ! At the end of this first training, you should be able to answer the three questions on the program for the day:
What is an SEO strategy?
What do SEO goals look like?
An SEO strategy is an action plan that allows you to optimize, over tim all the criteria used by search engines to evaluate your website and position it in the results pages.
An SEO strategy: what for?
Like any strategy, whether it's your web marketing or your gym membership, you'll have a much better chance of success by setting concrete goals. An SEO strategy should allow you to cover the different types of major SEO optimizations:
Technical optimizations of your website
Optimizing the content on your website (on-site SEO)
Optimizing the external reputation of your website (off-site SEO)
Optimizing the perforideo concerning the definition of the SEO strategy.
0:45 Reminder of the SEO / SEM basics
3:16 SEO factors
4:33 How to determine your SEO goals
7:30 How to calculate your acquisition cost
9:49 Decline your SEO objectives
14:48 Continuation of the challenge
Defining your SEO goals: a crucial step
What do SEO goals look like?
The goal of today’s exercise is to come up with the goals of your SEO strategy . Depending on your industry and business, here’s what those SEO goals might look like:
Increase online sales on my store by 30% in 2024
Increase the number of visits to my website by 50% within the next 12 months
Increase the share of my website traffic coming from organic results (search engines) to 75%
But not so
As Jérémie explains, these examples of SEO objectives are only the result of a global reflection which is then transcribed into marketing objectives, web marketing, then into SEO strategy. Concretely:
f you would like help developing your SEO strategy, do not hesitate to contact our SEO agency.
