Rest assured, you are not hallucinating. The Facebook algorithm has indeed been modified following Mark Zuckerberg's wish to highlight the content of Facebook friends rather than that of company pages: Consequence : Since then, on average only about 2% of your Facebook community sees your publications.
Facebook Algorithm Update
How to increase your visibility on Facebook despite regular changes to the Facebook algorithm?
What are the changes to the Facebook algorithm in 2024 to know?
Fortunately, there are a few tips to counter the drop in reach of your Facebook africa whatsapp number posts. And since we are generous with our readers, our social media manager in Montreal will share 9 of them in this article!
Before increasing your visibility on Facebook, you need to get interested in how it works. It's hard to succeed without knowing more about this mysterious algorithm and its 2.93 billion users.
What is the Facebook algorithm?
How Facebook's algorithm works
Facebook's algorithm is a set of rules that determine what appears in your news feed .
Every time a user logs into Facebook, the algorithm takes care of organizing the posts you see based on those that are most relevant to YOU (compare your news feed with that of your friends, you will surely be surprisebook's algorithm evaluates each new content published on the platform, gives it a score and ranks it …
How? Based on the interest of each user! Each news feed is thus personalized according to the user's preferences.
But why? Here are the main reasons why Facebook uses an algorithm:
The three reasons why Facebook uses an algorithm are to deliver content that attracts user intent, increase time spent on the platform, and generate revenue with ads.
Forget the chronological feed, Facebook users' news feed doesn't just contain recent posts, but how does it work?
Here is the recipe for the Facebook algorithm:
How does Facebook's algorithm work in 2024?
The 4 steps of how Facebook's algorithm works
Facebook's algorithm uses advanced machine learning systems to personalize each user's feed, showing them the most relevant content. It ranks posts based on more than 1,000 criteria with a secret formula.
The Facebook algorithm ranking process consists of four steps:
1) It takes inventory of available publications
Facebook's algorithm will take a trip through its library full of content and examine all the recent posts that are likely to appear on your Facebook News Feed.
There are three categories of Facebook posts that are likely to appear in your feed (not counting sponsored posts that you can't escape):
Posts from groups you are subscribed to
2) It collects signals about your activity on the platform
To determine what is likely to interest you, Facebook's algorithm analyzes your behavior on the platform with thousands of signals.
Here are the main signals captured by the platform:
Direct signals: your latest searches, the content you have commented on, the pages you follow, the friends you interact with the most
Indirect signals: videos you watched in full, time spent viewing comments on a post, number of times you clicked on a photo
3) He makes predictions
Facebook's Algorithm Predictions
Facebook's algorithm is (almost) a fortune teller! It uses all the signals collected to predict which content is most likely to interest you. It can't be certain that its predictions will come true (like a fortune teller in f) but for example if it predicts that you will probably share the content with a friend, this indicates that this content is VERY relevant
According to Facebook there are more than 100 different prediction models divided into 4 main categories:
Predictions about how likely you are to interact with the post
Forecasts for how long you will be viewing the publication
Predictions about your interest in the post, page or person who made the post
Predictions about how other Facebook users will interact with the post if you like, comment on, or share it
4) It ranks publications based on their relevance
The algorithm gives a score called a “relevance score” to each post based on its predictions. The most relevant content will be placed at the top of the news feed. Not all of the algorithm’s ranking factors are known.
He then makes his little salad and makes sure to mix the types of content presented so that you cannot see three publications from the same page in a row.
The algorithm of course adds a hint of advertising between the different contents (this is how Facebook gets paid).
Your news feed is ready: it's time to eat!
Customize your news feed
Personalize your news feed with the Facebook algorithm
For more transparency and to continue to constantly improve the user experience, Facebook now gives you the possibility to personalize your news feed thanks to certain features.
User preferences are taken into account in the publications presented.
These tools give users greater control over the content they see in their feed, allowing them to personalize their experience based on their preferences.
Functionality Description
Thread Preferences
You can now choose favorites (people or pages) whose posts will be prioritized in your news feed
It is also possible to temporarily hide people, pages or groups
See more and see less This option available in publications allows you to specify whether you wish to see a type of content more or less often by selecting these options on publications.
Restrict This feature gives you the ability to adjust how often content considered problematic or low-quality appears in the Feed,
Sons tab Return to the “anti-chronological” news feed. The most recent publication appears first and the oldest last.
Now that you know t
1. Like the Facebook algorithm, bet on video
Facebook has publicly stated that it is offering greater visibility to video content . The reason is simple: video is the form of content that generates the most engagement on social media .
The importance of video
The new Facebook algorithm favors video content over text status, images, or image carousels. Plus, with autoplay, video captures the user's attention like no other form of content.
Investing in and promoting video content can be expensive. But don’t panic, you don’t need to become a filmmaker and publish feature-length films. Even simple and short content can be translated into video, as shown in this Facebook post from MTL.org:
Facebook video example to please the algorithm
