To set your store apart from the thousands of new e-commerce sites created every day, you will need to equip yourself with a solid and sustainable online sales strategy .
Sustainable e-commerce strategy.
But what are the main steps?
To answer this question, Alexandre Corbasson (CEO of Digitad) invited 3 e-commerce experts: Arnaud Bussières – CEO of Clearly, Maryline Gagné – CEO of Dermapure and Pierre Tucoulat – CEO of Zeste. You can watch the entire webinar for free here .
In this webinar, these e-commerce experts present the 5 steps to creating a winning e-commerce marketing strategy :
How to plan your online sales strategy
Building a Strong Online Presence
Attracting customers through different channels
Optimize conversion
Building customer loyalty
Before diving into planning your e-commerce strategy, here is a quick overview of e-commerce from a digital solutions expert in Quebec :
Schedule a free consultation to develop your e-commerce strategy by contacting us here
What is an e-commerce strategy?
An e-commerce strategy is an action plan developed to sell products or services online .
An e-commerce marketing strategy encompasses various aspects:
e-commerce website design
natural referencing (SEO)
content marketing
email marketing
paid advertising
social media
Optimization of the purchasing process
analysis of potential customer data
This is a roadmap to success in online busines
Why embark on an e-commerce strategy?
Are you looking for e-commerce strategy ideas?
Here are the three main benefits of adopting an e-commerce launch strategy for your business.
The benefits of implementing an e-commerce strategy
Expanding its reach
“With e-commerce, your market is no longer limited geographically. You can now reach a global audience.” – Neil Patel, digital marketing expert.
Having a 24/7 e-commerce website not only allows you to sell your products or services at any time, but it also allows you to reach a global audience far beyond your geographic location .
Providing a unique shopping experience
Customer experience is at the heart of companies' challenges to attract newafrican whatsapp number customers . Adopting an effective strategy for your e-commerce site allows you to improve customer satisfaction and loyalty.
Better understanding of your potential customers
Establishing an e-commerce strategy and analyzing customer reviews allows you to optimize product offerings and marketing strategies. Better identifying your ideal customer allows you to target them in your product sheets or in your advertisements to increase your return on investment.
State of play of e-commerce
2020 accelerated the growth of e-commerce
In 2020, the share of e-commerce in overall global trade remained quite moderate (16%).
But if a lack of trust in online sales sites could dissuade some users from buying online, the Coronavirus pandemic has reshuffled the cards: online commerce has become practically unavoidable.
The wind died down a little at the end of the epidemic when physical stores were able to reopen, but new purchasing behaviors persist and e-commerce has become an essential step in the customer journey .
The search for a tailor-made user experience
Customers are increasingly looking for a personalized offering. In fact, 73% of them want brands to meet their specific needs . As a result, brand loyalty may take a back seat, favoring products and services that align with individual preferences.
The opinions of e-commerce experts
For Arnaud Bussières, the world is experiencing a phase of profound transformation in consumption patterns. He is convinced that some customers “will no longer return to physical stores and will continue their experiences online.”
For Pierre Turcoulat, “online sales have exploded and will become a reflex for consumers.”
North America still lagging behind
North America still lags far behind markets such as Asia and Latin America in terms of e-commerce growth (25% in Asia, 20% worldwide average, almost 15% in North America).
Arnaud Bussières, who has a global e-commerce vision in North America, explains to us that a catch-up in the growth of online commerce is highly possible there, and that the increase in consumer interest in e-commerce sites is only just beginning .
But between Amazon's ever-increasing share and the multitude of new sales sites, how can you make your mark and be profitable in e-commerce in 2023?
5 steps to building a successful e-commerce strategy
Here are the steps we recommend you follow to create a solid e-commerce strategy.
5 steps to a successful e-commerce strategy
STEP 1: Plan your e-commerce strategy
As with developing an SEO strategy, the first step in creating an e-commerce marketing strategy is to plan and focus your future efforts where they will pay off the most .
You can also get help from our web strategy agency
Call us today for complete support in your e-commerce strategy
Choosing the Right Niche Industry
If you have not yet defined the product you want to sell on the net, a good e-commerce strategy requires, above all, a good choice of industry.
Looking at the companies that are currently on the rise will give you an early idea of which sectors are set to take off in the coming years.
For example, sectors in which e-commerce is not yet king, such as:
personalized care
the food
lifestyle expected to see strong growth
Here are the criteria to consider when choosing the industry in which to deploy your e-commerce marketing strategy:
Choosing the right niche for your e-commerce strategy
Identify and understand your target
Another criterion to take into account before you start is to know your target well and to identify the stages of their online purchasing process.
For this analysis and to know how to increase your online sales , you will need to carry out a keyword study.
Keyword research will give you a global vision of how your customers search for information on the Internet and more specifically on search engines.
This analysis will allow you to position the content of your e-commerce site as a response to these needs and questions.
By using tools like SEMRush or Google Keyword Planner, you should be able to surface the keyword phrases your target customers are using throughout their buying process .
In addition to a keyword study, you can use the Sparktoro tool which will allow you to highlight the hashtags and main interests (social networks, blogs, etc.) of Internet users around a key expression.
STEP 2: Build your online presence
Once you have clearly defined your target market, you need to start building an online ecosystem that is conducive to sales. Monetizing your website is not that complicated!
Identify what is valuable to your target
With the proliferation of new sales sites and platforms, defining a unique and strong value proposition is essential.
