You too want to create a Facebook ad to promote your business on social media, but the mere sight of the Facebook Ads Manager leaves you perplexed?
Are you nervous about the endless options and combinations of possible targeting, placements and calls to action?
Don't panic, you're not alone!
As a social media advertising agency in Montreal , we are aware of the challenges african whatsapp number that SMEs face when it comes to promoting their products and services on social networks.
And – spoiler alert – the complexity of advertising tools is often their biggest obstacle.
That's why we've designed this little guide for you detailing how to advertise on Facebook from A to Z in order to increase your notoriety and boost your conversion rates . Yes, we're generous like that!
Ready to become a master of Facebook advertising ?
Facebook advertising, more essential every day
“With an organic share less highlighted by the algorithm, advertising on Facebook is essential to develop your notoriety with a wider target”
— Christophe Boixader, Social Media Strategist at FRANK
The popularity of Facebook advertising is not a myth: today, 93% of social media managers use Facebook advertising and 64% of them want to use it even more in the next year.
But how can we explain that these millions of companies are actively using it to supplement their social media strategy? And above all: should you do the same?
Check out our social media advertising package if you want to outsource the management of your social media ads to a Facebook expert .
What are the benefits of Facebook advertising?
"A social media presence strategy without thinking about advertising is to ignore a large part of the opportunities to develop your objectives." Quote from social media expert Frank Christophe Boixader
Facebook is the most used social media platform in the world: thanks to its 29 million active users in Canada , Facebook advertising allows you to automatically access a large pool of potential customers.
In recent years, the organic reach of Facebook pages has declined by almost 40% . Knowing that only 5% of your audience sees your Facebook posts today , nothing is more effective than creating a Facebook ad to counter the algorithm
Facebook Ads Manager gives you hundreds of granular targeting options so you can show your ads to the right people at the right time.
Thanks to its accessibility, Facebook advertising is the perfect advertising channel for small businesses on a budget: no need to invest thousands of dollars on the platform to create a profitable Facebook ad.
Now that you can integrate a Facebook Shop with your Business Page, paid ads can help you sell more directly on the platform
Since Instagram is now owned by Facebook, you can manage your Instagram ads at the same time to double your effectiveness and reach even more potential customers.
How to advertise on Facebook?
As you can see, today you MUST learn how to create a Facebook ad if you want to ensure the success of your SME on the web . But how does advertising on Facebook work?
Get out your notebooks and roll up your sleeves: the moment of truth has arrived!
Here's how to run a Facebook advertising campaign in 8 steps:
How to Make a Facebook Campaign in 8 Steps
Develop your advertising strategy
Set your goal
Set your budget
Target your audience
Choose your locations
Select your advertising format
Complete all necessary information
Monitor your performance
Develop your advertising strategy
Create an ad on Facebook
Here's the scoop on the biggest way to waste your time and money on Facebook: creating a Facebook ad without first defining your strategy.
By skipping this super important step, you're sure to get lost in the multitude of options available in Facebook ads and design ads that are irrelevant, underperform, and, most importantly, unprofitable.
It is crucial to tie each of your social media promotion activities back to your web marketing strategy to ensure that they are actually contributing to your growth goals .
Here are some questions to ask yourself before creating a Facebook ad :
Which of my products a
