This new type of campaign uses artificial intelligence and machine all india whatsapp number list learning to improve your advertising strategy.
Revolutionary? Here’s everything you need to know about Performance Max campaigns, and how to create your own.
Our Google Ads Agency reveals all the secrets of this new type of campaign
What is a Google Ads Performance Max campaign?
Definition
Launched in 2021 by Google, Performance Max campaigns represent a new step on the path to automating advertising strategies on Google Ads.
There's no question of audience or keywords here: Google automates the targeting and delivery of Performance Max campaigns based on the information you provide.
Simply, you provide Google with “signals”:
A call to action
Advertising text
Relevant images or videos
Your target audience
Which allow to feed its artificial intelligence and guide it so that it can more quickly identify relevant locations and achieve the set performance objectives.
You can also access all of Google's ad inventory from a single campaign. YouTube, Search, Display, Gmail, Google will run and test creatives on each channel to meet your goals.
Source: Google
Benefits
With Google Performance Max campaigns, you can:
Increase your conversions: Automation allows you to optimize your budget and bids across all channels to promote new conversion opportunities
Win new customers: Identify new audience segments using Google's real-time AI for: user intent, behavior, and context
Get more insights: Performance Max campaigns are now part of Insights to understand how automation works and help you improve your campaigns
Another type of campaign you can test for your local visibility: Google My Business advertising
How to produce your Google Ads Performance Max campaign
Step 1: Create a new campaign
From your Google Ads account:
Click on the “+” button
Choose the appropriate objective, and click “continue”
> A list of goals is displayed: these are all the conversions that are configured in the account.
If you feel that some of these objectives are not relevant to your campaign, it's very simple: click on the 3 dots on the right and delete them.
Using our SEM agency in Montreal can help you determine the most relevant objectives for your campaign.
Discover our Google Ads pricing .
Once the objectives are defined, click on “continue”: your “Performance Max” campaigns are finally created!
This is where the serious stuff begins, let's move on!
Step 2: Set up your campaign
1- Budgets and auctions
A crucial step in defining your campaign's daily budget, but also (and above all!) in determining your bidding strategy.
Max Performance campaigns have been designed, as their name suggests, for performance. Thus, few options are possible at the bidding level, you can optimize:
For conversion (especially for lead gen)
For conversion value (for e-commerce).
Our advice: use the option to define a target cost. Why? To have more control over Google's distribution.
Indeed, when the box is checked, Google makes you a target CPA proposal. It's up to you to judge whether this seems relevant and appropriate to you.
2- Campaign settings
For this step, it's once again quite simple:
Select the target area
