Consumer and It Will Be Precisely That Brand

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What Happened? The Answer is Actually Simple. That Particular Brand of Toothpaste Has Probably Worked on Its Brand Awareness by Gaining a Privileged Place in the Mind of the That the Consumer Will Think of and Turn to When in Need.according to Aaker, in Fact, if the Product or Service Has Never Been Used Before, Much Less Purchased, Mere Knowledge of the Brand Will Lead the Consumer to Choose One Brand Over Another Due to a Natural Sense of Familiarity. In Short, by Implementing a Good Brand Awareness Strategy You Will Be Able to Become the First Choice of Consumers Interested in Your Category of Services or Products and Consequently Increase the Profitability of Your Company .


Meaning of Brand Awarenesshow to Measure Brand Awarenessbrand saudi whatsapp number Awareness Includes Several Indicators That Can Be Measured Through Specific Surveys or Market Analyses That Aim to Evaluate the Actual Ability of Consumers to Recognize a Brand and Spontaneously Recall It in Relation to Its Product Category. To Measure Brand Awareness, Two Different Tests Are Generally Carried Out:brand Recognition Tests : These Tests Involve Exposing Consumers to Some Distinctive Symbols of the Brand the Name, for Example, or the Logo or the Advertising Jingle With the Aim of Measuring the Degree of Brand Recognition and the Ability of Consumers to Connect It to the Correct Product Category .



Brand Recall Test : This Type of Test Evaluates Which Brands Consumers Are Able to Recall for a Specific Product Category . For Example, Which Are the Most Well-known Pasta Brands? When Talking About Spontaneous Awareness and Brand Recall, It is Important to Keep in Mind That the Brand Most Mentioned by Consumers is Defined as “top of Mind” Because It Occupies the First Place in Consumers' Minds and is the One Remembered by the Greatest Number of People. Precisely for This Reason, Top of Mind Can Be Considered the Form of Awareness Closest to the Intention to Purchase .