How do you know who is behind the likes you get on Facebook? What content is most appreciated on your page? Is the demographic you are targeting the one who then responds to your content, or are you doing it wrong?
With platforms like Facebook Audience Insight, these questions will no longer go unanswered! Now you can know exactly who is following your content, how they are interacting with your posts, and what their demographic and location are.
Better yet: identify opportunities that have not yet been exploited all mobile number list perhaps discovering a new target to integrate into your marketing strategy!
How to properly track your Facebook statistics and better understand your audience? Follow the 4 steps of our social media management agency to know exactly who is behind your subscribers, and what content to publish:
Visit the Facebook Audience Insight platform
Analyze your current audience
Then go to your page to get Facebook statistics
Establish your best practices and perfect your marketing strategy with Facebook Analytics
Ready to learn all about your community?
Visit the Facebook Audience Insight platform
Facebook Audience Insight is the tool that allows you to learn more about Facebook users, whether in terms of geography, demographics, interests, or even family situation:
How to know your audience well thanks to Facebook Audience Insight?
To access this information, simply go to your Business Manager account and click on “Audience statistics”:
How to know your Facebook statistics?
You then have several possibilities: you can analyze a global market on Facebook according to selected criteria, or target only people who are already subscribed to your page.
Taking a look at general trends can help you better analyze your target market, and spot potential opportunities!
For example, if you are a training organization in Quebec, it may be interesting for you to know the level of education reported by 18-30 year-olds in the city:
How to target on Facebook?
This information should certainly be taken with a grain of salt, because it only depends on what is shared or not by users, but it remains a good indicator of the typical profile!
Analyze your current audience
To learn more about the audience that is already following your business on Facebook, and engaging with your content, select your Page name in the “People Connected To” tab:
How to know your community on Facebook?
The information automatically adapts to show only what is relevant to your current audience.
Then look at the different levels of information to better understand your audience and how to offer them content that meets their expectations.
Demographics: Kno
