How to Sell Online in 2024? Since our digital marketing specialists love lists, we offer you 5 ways to improve your e-commerce site and boost your web revenue in 2024.
Top 5 Ways to Sell Online in 2024:
Optimize your product sheets
Optimize your site for conversion
Create a social media store to sell online
Use appropriate advertising formats
Use relevant platforms to sell your products
1. Optimize your product sheets for SEO
For your e-commerce site to generate online sales, it must first appear in the all whatsapp number list first results when your potential buyer uses a search engine. The first way to achieve this is to optimize your product pages to improve the user experience and boost your conversion rate and web revenue.
To improve the natural referencing of your site and sell on the internet, you must optimize each of the components of a product sheet:
Pay special attention to your title
Once you have identified the keywords that are relevant to your industry, make sure to include them in your title! This way, not only will your structure be clear to Google’s algorithms, but your user will reach the page they are looking for more efficiently.
A good title that will boost your online revenue should contain:
your brand name
the name of your product
one of its properties
Here is an example of an optimized title on Amazon:
How to Optimize Titles for SEO
Please note: each title must be unique! If you have two similar products, you must either put them on one page or create a second title that is different from the first.
Make sure your descriptions are complete
If you thought your product description was just a drop-down list of features, think again! Instead, it should be crafted by following the points below:
Avoid duplicating content at all costs, including simply copying the supplier's factual description, or duplicating the same description for two different products.
Structure your description using headings and subheadings
Include in your paragraph the keywords associated with the products, as well as the associated semantic field.
Detail in a few points the advantages and characteristics of your product
Work on a longer description if you want to work on your SEO, in the form of a “For more information” tab for example.
Don't forget to include easy checkout access to increase your web revenue!
To measure the share of duplicate content on your website, use the free Siteliner tool .
Insert quality images and photos
To attract customers and generate online sales on your website, a simple text is rarely enough. Optimize your presence on Google Images by illustrating each of your product sheets, because this is how users do their purchase research and you will be able to sell on the internet.
Don't forget to include a description and your keyword in your ALT tag to boost your natural referencing.
Discover the advice from our Marketing Strategy Agency in Montreal to optimize the images on your website!
2. Improve your conversion rate to increase your web revenue
Once you have created your product sheets to boost traffic to your online store, you need to perfect your site to sell online. To do this, focus on the following elements to reassure your customer and monetize your website :
Showcase your certifications
In addition to the reviews left by Internet users, it is important that you can share more complete testimonials from previous buyers or partner companies. This will strengthen your credibility in the eyes of your future customers and increase your online sales.
Likewise, don't hesitate to display certifications on your home page that guarantee the professionalism of your company. Here are some examples used by our agency:
Use certifications to increase your online sales
Work on the richness of your content
In the same way as for product sheets, it is important to work on the richness of the content of your e-commerce site. When we know that 78% of users want more images and 30% more videos when shopping online , it is all the more crucial to integrate multimedia content on your online store, such as an explanatory video of your services offered, or of the use of your products, as the e-commerce giant Asos does:
How to Optimize Article Descriptions for SEO
Encourage your customers to post reviews and comments
Finally, it will be easier for you to sell on the internet if former consumers have left reviews and comments. On the one hand, this will reassure the user about your seriousness and quality, and on the other hand, this will be taken into account by Google when search results appear. And don't panic if your reviews don't reach 10/10, when we know that 7 out of 10 users trust a site more when they see both positive and negative reviews.
Advocate for transparency on purchasing conditions
There is nothing worse for a user than discovering hidden conditions or fees at the last minute during their purchasing process! So make sure to clearly communicate to your customer from the start all the fees included in their order, as well as all the payment and delivery terms.
Integrating the logos of the secure payment and delivery methods you use can be a good tip to reassure your customer and ensure that they make a purchase with complete confidence.
How to use payment systems to sell online
Create a FAQ
When optimizing your site for conversion, you should also think about the different questions a user might have when ordering from you, such as:
Do you offer free shipping? What are the delivery times?
What payment methods are offered?
Which countries do you ship to?
So, if your answers are clear, effective, and immediate, he will be all the more likely to finalize his purchase.
Add a Livechat
Along the same lines, don't hesitate to use an instant messaging service to answer your customers' questions about your products or services directly. This can make the difference between a lost user leaving your website and one who makes a purchase!
instant messaging for online sales
3. Create a social media store to sell online
To increase your web revenue, consider creating your online store on social networks! 30% of buyers say they are ready to consume directly via these platforms, so now is the time to get started!
Add a store to your Facebook page
To create your own Facebook Shop, simply enable this feature from your Facebook Business Page and sell physical products (not services). This way, you can enjoy the many benefits that the platform offers:
be completely free
be mobile friendly
offer an unlimited catalog of products online without an e-commerce site
Facebook Shopping to increase your web revenue
As with a classic product sheet, your user will have access to all the information necessary for a future purchase:
the product title
his photo
its price
his description
the link that leads to the final purchase
Learn how to open your Facebook store from A to Z and sell online.
Activate Instagram Shopping
Similarly, to set up an Instagram store, your Instagram Business account must be linked to your Facebook Business account. This will allow you to reach a target audience that is more ready to consume on mobile, with greater purchasing power.
How to sell online with Instagram Shopping?
Discover all the steps to easily open your Instagram Shopping account!
4. Use the right advertising form
