Yes, 8 billion! As this increasingly popular communication medium continues to grow, why not take advantage of it to complement your social media strategy, build customer loyalty and potentially even boost your conversions?
Intrigued? Noa social media managers explain everything you need all whatsapp number list know to get started with marketing on Facebook Messenger!
Want to get started with messenger marketing? Check out our social media management pricing !
What You Might Be Missing By Neglecting Facebook Messenger Marketing
You've applied every trick imaginable to optimize your Facebook page, learned how to write your posts like a pro, created quality content, mastered the Facebook algorithm, optimized Facebook page SEO ... What's missing?
A direct link between you and your target audience! And that’s exactly what Facebook’s instant messaging on your Business Page offers you.
Here are the top 3 benefits of marketing on Facebook Messenger:
Stay ever more accessible
Get closer to your target audience at every stage of the buying process
Humanize your business, one chat at a time
1. Always remain more accessible
We live in the era of mobile technologies, fast-food, fast-fashion, fast-everything…
In short, to quote the great 21st century philosopher Ariane Moffatt: we want everything, right away and here.
It’s no surprise then that over 58% of Facebook users say they prefer instant messages to a phone call , and 55% say they feel more confident in a Messenger conversation than through email. After all, the keyword here is INSTANT.
2. Get closer to your target audience at every stage of the buying process
A perfect way to break the fourth wall and connect with your prospects is to invite them to do it themselves. According to Facebook, instant messaging helps users reinforce their purchase intent at every stage of the sales funnel:
Consideration: 35% of users ask questions to businesses via instant chat
Conversion: 34% of users make an appointment or place an order via Facebook Messenger
Loyalty: 30% of users use instant messaging to share their feedback to a company
Facebook Messenger Marketing to Increase Conversions
In short: with Facebook Messenger marketing, you increase your chances of getting conversions by participating much more actively in your customers' purchasing process.
3. Humanize your business, one chat at a time
These millions of users don't disappear once their questions are asked: 66% of them have more trust in a brand with which they communicated via instant messaging, inspiring them to come back and connecting them more intimately with your brand.
With instant messaging, you can express your brand personality while showing that you are listening to your customers and ready to support them. You will be able to build a more engaged community.
The good news is that you won’t need your 14-year-old niece’s nimble thumbs and superhuman chatting skills to reap all the benefits of instant messaging. In the next section, we’ll show you how to roll out your Facebook Messenger marketing strategy in a few quick steps.
How to enable instant messaging on your Facebook page?
To get started with Facebook Messenger marketing, you’ll need to enable your page’s instant messaging and configure a few settings. Here’s how to do it in 4 steps:
Activate your messaging
Create a welcome message
Schedule your automatic responses
Set your messaging status
1. Activate your email
1. Go to your Facebook Page Settings and click on “Messaging”
Change your instant messaging settings
3. In the general settings, enable the following option:
how to enable instant chat on facebook messenger
4. Save your changes
There you have it, you are ready to receive messages from your page visitors! Now let’s see how to make your instant messenger more welcoming and above all, more personalized!
2. Create a welcome message
Facebook lets you generate a welcome message on your Messenger chat window to get every instant chat off to a good start. Here's how you can set yours up:
1. Still from your settings, click on “Messaging”
2. In the Reply Assistant, enable the “Show a welcome message on Messenger” option:
how to display a welcome message on facebook messenger
3. Click “Edit” and write your welcome message.
Be brief but warm
Encourage users to get in touch with you
Feel free to personalize your message and tone to your persona.
