Of course, we risk not being very objective... But whether you do business with us or not, who is better placed to help you identify real experts... than real experts?
After all, according to scientists, there are more web agencies than construction cones in Montreal: you need to know how to identify the real specialists if you want real results!
How to choose your web agency?
Rely on our experience in the market to differentiate the good agencies all whatsapp number list from the bad ones, and we'll let you form your own opinions afterwards.
Come on, here without further ado is our ultimate cheat sheet for choosing THE right Montreal web marketing agency for you.
1. Ask technical questions
Would you trust a doctor who can’t define “hemoglobin” and mixes the terms “stethoscope” and “telescope” if he offered you the most competitive prices on the market? It’s the same for a digital marketing agency.
Ensuring the success and sustainable prosperity of your SME is not a mandate to be taken lightly. Your life may not depend on it, but the longevity of your business does. If you do business with a Montreal web marketing agency, it is in their interest to offer you the best possible expertise.
To determine the credibility of a web agency, here are some examples of questions you could ask:
In SEO
What do you measure during an SEO audit?
What role does obtaining backlinks play in an SEO strategy?
What is an SSL certificate?
How can I increase my chances of being placed in featured snippets?
How to appear in Google Maps results?
What tools will you use to analyze my SEO performance?
In Social Media
What social media platforms would you recommend for our needs?
What kind of KPIs do you establish to analyze success on social media?
How many posts do you recommend I make per week?
What statistics do we need to know to evaluate our ROI on social networks?
Facebook's algorithm changed recently. What does that mean?
How do you set a budget for a social media advertising strategy?
In SEM
How do you optimize your clients' quality score on Google Ads?
Can you explain to us how the bidding system works on Google Ads?
What are ad extensions on Google?
What type of Facebook advertising campaign is most promising for my business and why?
How do you ensure my advertising budget is maximized?
Are Google Ads and Facebook complementary? Why?
Bottom line: make sure you hire an agency that knows what they're talking about: if they can't answer your technical questions, don't even waste your time considering the rest of this checklist.
2. Demand full transparency
The last thing you need as a small business owner is an agency that hides things from you. If you hire a third party to develop your web marketing, make sure they are trustworthy.
How?
Demand to always have access to the progress of your mandate in real time. Be wary if your Montreal web marketing agency does not give you access to its reporting software: as an SME owner, you should be able to see your performance indicators at any time. Here is an example of a tool that Digitad clients have access to:
example of reporting tools from a web marketing agency montreal
3. Own your tools
When choosing your Montreal web marketing agency, make sure your intellectual property is in good hands. A digital market study allows you to have a lot of data on your market but do not give access to too much information!
You should retain access to all of your accounts (WordPress, Google Analytics, Bing, social media, etc.) and all of your intellectual property should be returned to you in full upon termination of your collaboration.
4. Don't pay by the hour
There are two cost formulas when you work with a Montreal web marketing agency: you can pay per action or per hour. It is generally much easier to track the progress of your results and determine their cause when you pay your agency for the actions they perform on your site (and not for a predefined bank of hours).
For example, at Digitad we offer our customers different packages for each category of services:
Web SEO Packages
Google Ads Management Packages
Social Media Advertising Packages
Social Media Management Packages
So you can choose the combination of services that best suits your business needs for each service category mentioned above:
Montreal web marketing agency rates
Such a pricing model offers greater flexibility and accessibility to all businesses, regardless of their budget. In short: you will be sure to find the perfect combination for you!
5. Don't get locked into endless contracts
Many digital marketing agencies require you to sign a contract for 6 to 12 months. In some cases, you may not even be able to cancel your contract before the end of this period.
In an ideal world, you wouldn't have to sign any contracts: why lock yourself into a long, expensive business relationship if you're not happy with the results?
At Digitad, we do not require any contracts from our clients: our performance and our results are the only guarantee of trust you need (forgive this little moment of shameless self-promotion, we warned you!).
6. Validate your agency’s cultural “fit”
Unfortunately, web marketing is not Tinder… Before you swipe right , you need to get to know the people behind your seemingly perfect agency!
How to make sure you are compatible with your web agency? Ask them to provide you with some references!
By contacting former clients of your Montreal web marketing agency, you will be able to learn more about its working methods and its performance.
ask for references from your Montreal web marketing agency
You can also ask them questions about how their collaboration went, the achievement of the objectives set, the problems that may have arisen during it and the solutions that were found to resolve them.
In short: do your own little research before committing to a long-term relationship with a Montreal web marketing agency… You will probably eventually find the perfect match !
