Back to Basics: an Individual-focused Approachworking in Bb Has Always south africa phone number list Meant, First of All, Not Thinking in Terms of Generic Targets, as is Often Done to Segment a Consumer Audience , but Focusing on Individuals Within Organizations .if in Bc the Population is Segmented and Grouped Based on Common Characteristics, in Bb It is Crucial to in This Case Are Actual, Real People .these Very Individuals, if We Do Our Job Well, Will Be Our Future Interlocutors, and It is They Who We Must Keep in Mind When We Prepare a Strategy to Engage Our Target .
This Implies More Targeted and Personalized Marketing Activations and Sales Strategies , in Which Attention is No Longer Directed to Groups or Categories of People, but to Single Individuals .focus: Quality Relationships and Interactionto Approach Bb Marketing Effectively Today, It is Useful to Detach Oneself From the Logic of the Company That Aims to Sell to Another Company, and Adopt an Individual-oriented Perspective, Shifting the Focus Onto Interaction : the Bb Sector is Increasingly Made Up of Relationships Between Individuals, People Who Relate to Other People.our Goal as a Company Will Therefore Be to Help an Interlocutor, Belonging to Another Company, to Choose Us as a Supplier, Building a Relationship With the Latter Based on Mutual Trust .
