Many of the sections that the writers indicated as unnecessary, such as ‘Author gcash что это information,’ we use only internally, so we can certainly leave them aside. However, the fact that 30% of them see our list of “Top-ranking competing content” as unnecessary is a bit concerning. We may be failing to clarify the importance of some information we include in our briefs. Analyzing “top-ranking competing content” before writing an SEO piece is crucial for writers to gain insights into the competition, identify content gaps, and create more effective and targeted content that can rank higher in search results.
You may wonder: “Shouldn’t freelance writers already know this?” SEO knowledge does indeed enhance their work, and I highly recommend investing time in it. However, we can assist them by explaining concepts like the one mentioned above. 4. I confirmed the importance of consistently providing feedback to our writers for every piece of content they create. Although I haven’t previously mentioned this data, 90% of them find our feedback highly valuable, and we witness its practical impact. Our writers excel at receiving feedback, and we observe noticeable improvements from one article to the next.
