This channel works really well for brands because it offers a personalized way to spread the holiday spirit and encourage customers to make a purchase.
But are they doing it right? Will they get a good ROI from their campaigns?
Let’s explore some of the dos and don’ts of holiday email marketing to help you create memorable experiences and build long-term relationships beyond the holiday season.
Do: Set a goal
Every email marketing campaign needs goals. Just because email marketing list your holiday email campaign may be short-term doesn’t mean you can’t benefit from setting goals to achieve.
It could be more clicks, downloads, or purchases. Or maybe you have a broader goal, which is to increase brand awareness or improve customer engagement.
Setting a goal will help you shape your email marketing strategy by giving you insights into how to proceed, such as:
Which audience(s) to address?
What tone and message to include in your emails
Don't: Send last minute emails
It's best to send holiday emails in advance before the holiday season begins.
