The quickest and easiest way to explain data storytelling is to phone number lookup indonesia ask a question. If you heard the following news, which one would impact you the most?: “70% of the world’s population is prone to developing some type of food intolerance” or “Seven out of ten people in your immediate environment will develop a food intolerance during their lifetime.”
Well, most likely answer number two is the one you chose, and that is because our brain is prepared to activate the imagination when it hears “once upon a time” and to better process data that are more than numbers , if they are part of a story with characters and settings in which to place them.
Furthermore, let’s do another little experiment to demonstrate the viability of data storytelling. You have to choose between two online stores that sell you exactly the same product, at exactly the same price. One of them operates under the premise that “100% of their customers recommend them”, the other one on the basis that Rosalía from Lugo, who has bought the same product you are looking at, says: “The shoes are great! They arrived very well packaged and they are just as they appear in the photographs.”
As you have read, in both they are talking to you about the reliability of the store, but almost certainly you would choose store number two, due to the fact that they are putting a face to a number .
All this, taking into account that in the first case it speaks to us of 100% of consumers and in the second only of a specific person, but the fact is that human beings are moved by experiences, their own or others' , if not, just ask the influencers (although that is another story and as Michael Ende said, it should be told on another occasion).
