Basic rules for creating quality content

[samiaseo66]

The voracity of social media and the need to be present on all channels, at all times and for any reason have become an obligation for all brands and companies that want to participate in the conversation. The task of marketing and communication teams is to live in a permanent brainstorming session, in order to be relevant in an environment with an enormous amount of stimuli that fight to impact the public.

The creativity of communication teams is put to phone number list the test and does so in a sustained manner over time. And this demand is even greater in the case of small teams, which alone and with few resources take on the obligation of producing a lot of very diverse content: feeding corporate social networks with videos and memes, publishing press releases, maintaining internal communication channels , writing posts, proposing events and campaigns, staying on top of current events.



To create quality content that is relevant and fits, it is essential to have the trust of the client's management team and to take responsibility with enthusiasm. Following some basic rules helps to maintain a solid ground on which to build a good content strategy.

Note: In this post we are going to use the concept of client to refer to the brand or company that issues content, regardless of whether it is a 'client' or simply a 'boss'.