Critical thinking is important to identify potential problems. Abstract thinking is there to solve those problems. From the large amount of data you can get multiple insights and draw conclusions. There are two reflexes that a digital marketer can have to keep everything manageable.
Zoom out and understand the bigger picture. As a marketer, this is usually economic growth for a client.
Looking at the problem with the right mindset and/or frameworks to find good insights and solutions.
Frameworks are a great way for marketers to identify the needs and desired effects of campaigns. There are hundreds of frameworks you can use, but don’t be shy about creating your own that helps you. We’re big fans of the BCG Matrix for digital channels.
Ask candidates to explain marketing or australia telegram data 3 million any business-related topic to a toddler. Then see if the candidate can break the complicated topic down into manageable, understandable chunks.
Ask an open-ended question and see if the applicant can build a solid answer with a simple framework. For example, the question: 'How many smartphones are sold annually in the United States?' Then you are not looking for an absolute number, but you are looking at the structure of the answer.
3. Passion over intelligence
In the past, our applicants would fill out a DISC test . But when we made the final decision about candidates, it didn't matter a bit what the result was. As long as there was a genuine enthusiasm for online marketing.
A healthy dose of reflection told us that 'passion for the job' was always an important argument. It was very logical, but not yet made tangible in our recruitment process. We saw that if you work from a passion, you are better at what you do. That is why we hire someone with determination and potential, rather than a seasoned marketer who may already lack some energy.
