They are powerful because they allow you to contact 2nd and 3rd degree connections without first sending a connection request.
linkedin inmail advantage
This is a great tool for salespeople and recruiters as Inmail gives you access to everyone’s inboxes.
Here are 9 Linkedin Inmail best practices and tips to follow to make the most of this powerful tool .
11 Linkedin Inmail Best Practices to Increase Response Rate
Here are 10 Linkedin Inmail tips you can follow to get more responses:
Addressing the right target group
Optimize your Linkedin profile
Write concise subjects
Write short messages
Personalize messages
Use RABT template for Inmail
Don't do Inmail outreach on weekends
Follow up with emails and Linkedin messages
Send free emails to open profiles
Use Inmail as a last resort
Try Sponsored Inmails
1. Address the right target group
Linkedin prospecting is about sending the right message to the right people at the right time .
In this triptych the target is by far the most important factor .
best practices for inmail
When you first start prospecting, you may albania whatsapp number data 5 million be tempted to mass message lots of people, playing on quantity rather than quality .
A study by LaGrowthMachine showed that smaller audiences tend to have higher response rates .
The sweet spot is an audience between 50 and 700 people. Above this limit, open and response rates tend to decrease.
inmail linkedin sales navigator
To build qualified lead lists the best thing to do is to use Linkedin Sales Navigator . You probably already have it if you have Inmail credits.
This video contains everything you need to know about Sales Navigator, how to use search filters , and how to find the right decision makers and send effective prospecting campaigns on Linkedin .
Sales Navigator does not allow you to export leads to CSV, but if you need to you can always use the Evaboot Chrome extension.
Export leads from Sales Navigator for free
2. Optimize your Linkedin profile
The next step is to optimize your Linkedin profile for sales.
You don't get a second chance to make a good first impression.
Sending Inmails without an optimized Linkedin profile is like spending money on advertising to send traffic to an unoptimized landing page: it's a waste of money .
optimize linkedin inmail profile
Before sending an InMail make sure you:
Upload a professional profile picture
Add a banner with your value proposition
Add your value proposition in your headline on Linkedin
Put your best posts and links in the Highlights section
Describe your work experience and education
Activate creator mode
Think of your Linkedin profile as the homepage of a website.
Visitors should be able to understand your value in less than 3 seconds.
3. Write concise subjects
When using Inmail, the first thing users see in their inbox is the profile photo and subject.
best practices for inmail subject lines
The average email open rate is around 21.6%, while InMail can result in open rates of 57.5% .
To achieve these rates you need to optimize your subject line.
It should be short and direct .
inmail subject suggestions
There are 3 strategies you can use:
Use 1 word : Keep it intentionally vague to stimulate curiosity.
Cite a Common Bond: Use Your Relationships to Create Closeness
Mention news : React to recent news to show you've studied.
My favorite is the use of 1 word, because these messages look like they were sent by a colleague.
Being intentionally vague about the content of your messages encourages people to click on the notification to learn more.
4. Write short messages
People don't have time to read long messages from people they don't know.
We are all busy.
We don't want to waste time reading long, non-personalized messages.
