It makes a straightforward offer to new customers (hint: your popup discount doesn’t have to be rocket science).
The offer is large and grabs attention.
With a single field to fill out, it doesn’t require much effort on the part of the visitor.
What could be optimized or A/B tested:
The type of discount could be A/B tested: a flat dollar amount compared to a percentage discount.
9. CellPhoneCenter.com
CellPhoneCenter.com discount popup example
What this popup does well:
Bright, complimentary color number book oman choices (including the red arrow which draws eyes down to the CTA).
The CTA button text creates a subtle sense of urgency.
Great use of “power words” throughout the copy (Today, Save, Easy, Now).
What could be optimized or A/B tested:
All of the popup text could be uppercase for the sake of consistency and grabbing visitors’ attention.
A variant without a background picture could drive more attention to the special offer.
10. PurePetFood.co.uk
PurePetFood.co.uk discount popup example
What this popup does well:
It has a brilliant, playful design.
It does double-duty of building the email subscriber list while encouraging shoppers to buy.
Unique offer: this popup allows visitors to order a trial product with a discount, which can lead to future orders.
What could be optimized or A/B tested:
The “20% OFF” text and the “TRIAL” button could be more vivid.
It’s not clear how to use the code: “Should I use the coupon code at checkout or not?”
The coupon code is displayed before signing up. This could ultimately hurt the conversion rate and performance of the popup if visitors are redeeming the code without opting in.
